Years ago, direct-to-customer fulfillment was a niche business, dominated by catalog companies. Most distribution was mostly retail-oriented, with pallets of items shipping to store locations rather than to millions of front porches. Sometimes, retail brands would allow customers to order at stores and have their purchases shipped directly to their homes, but it wasn’t all that common. Today, as retail distribution has declined and ecommerce fulfillment grows every year, the speed from order placement to shipment has become a more and more important. Let’s get into some ways you can improve this critical warehouse metric.