Today’s consumers know what they want — and they want it fast.
The global online marketplace has placed infinite possibilities at customers’ fingertips and competition is stiff. This is no longer a consumer trend; B2B companies have to change how they approach customer experience. Buyers are not only looking for a superior product, they also want great customer service and an efficient sales process.
Hue Schlegel of Wildeck put the current trend in the most succinct way possible: “The customer is king, so you have to give them what they want.”