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Case Study: American Greetings Reduces Maintenance, Noise Levels

Modernized conveyor system helps cut costs, increase efficiency

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Conveyor system in Arkansas

American Greetings, the largest greeting card company in the world, with a mission that includes the desire to make the world “a more thoughtful and caring place,” had an issue with its aging conveyor system. The company creates a variety of greeting cards and other products in its massive Osceola, Arkansas facility (which has more than 10 miles of conveyors and occupies a space around the size of 57 football fields).

The plant runs 24 hours, so finding a way to upgrade without reducing production was a challenge.

Over the years, American Greetings had built a number of material handling systems, resulting in a mixture of conveyor types, brands, and functions. Due to the age and condition of some of this equipment, maintenance issues had increased. Spare parts were a challenge, as was the ability to maintain a variety of systems. This mixture of systems began to test the company’s maintenance capabilities, as a variety of the older conveyors were in constant need of repair and service.

Read here for details on how American Greetings resolved its challenges.

“We were using accumulation roller conveyor that used air bladders and tension rollers for carton controls. The conveyor was over 30 years old,” said Ira Koonce, Engineering Project Manager.

The sheer amount of conveyor also created noise levels that American Greetings wanted to reduce.

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Scott Stone is Cisco-Eagle's Vice President of Marketing with more than thirty years of experience in material handling, warehousing and industrial operations. His work is published in multiple industry journals an websites on a variety of warehousing topics. He writes about automation, warehousing, safety, manufacturing and other areas of concern for industrial operations and those who operate them.

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