Using the +Label system, a carton's bar code is scanned. The +Plus database is queried for the carton's appropriate label information, and a label is printed and applied as the carton passes the labeler. Because the carton never stops moving along the conveyor, this automated print & apply reduces labor costs, increases accuracy, and speeds throughput. Personnel functions for printing and applying are no longer necessary, and the load arrives at its destination ready to ship or process.