Last year, we ran our first customer survey and asked a simple question about your biggest operational challenge. The answers were sharp enough that we made it an annual habit. This is the second year, and this time we asked what you’re prioritizing for 2026, what gave you the most grief in 2025, and what hurdle you see coming.
Three questions, three different lists. The interesting part isn’t any single answer, but how little the lists overlap. What you want to work on, what’s hurting you, and what’s standing in your way are three separate conversations. Here’s what you told us in each.