The biggest measure of success for a 3PL company – really, for any business – is the ability to retain existing customers while attracting new clients. We all know it’s harder to attract new customers than it is to keep existing clients from being enticed to try another 3PL competitor, so it’s smart to strive for ways to provide more value. By targeting increased attention to providing on-time information, improving customer service, and utilizing user-friendly technology, your 3PL can help prevent existing customers from moving towards the competition.
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